Journal

Nicola Robinson wearing white silk blouse and cream silk slip skirt

In Her Own Words: Nicola Robinson

In Her Own Words is an interview series giving petite women a platform to share their stories courageously. In our first edition, we spoke to Gold...

Model wearing white linen blazer and taupe slip skirt posing by the beach

Behind the Scenes — The Inspiration for Chapter One

Petite Femme is classic yet effortless, a blend of French elegance and Australian ease. Inspired by modern femininity, the juxtaposition of softnes...

Woman wearing white linen blazer and white silk skirt posing on the beach

The True Cost of Fashion

Why is ethical/sustainable fashion more expensive? As consumers, we’re accustomed to low pricing but the lowest price is rarely an ethical price....

Woman wearing a white silk camisole and taupe silk skirt posing by a boulder on the beach

Founder Letter 2022

Looking back on the year that was, we are deeply humbled by what we've accomplished, where we fell short, and the profound lessons we've learned. W...

Woman wearing taupe linen blazer and pant sitting on a rock by the beach

Sustainable Fashion Glossary

Sustainability Fast Fashion Fast fashion refers to a business model that aims to bring designs quickly to the market. It involves using cost-c...

Woman wearing a white linen blazer and taupe silk skirt posing on a rock by the beach

Fast vs. Slow Fashion

What is Fast Fashion? Fast fashion refers to making and selling fashion with the goal of bringing designs quickly to the market. It utilises tre...