Behind the Scenes — The Inspiration

Model wearing white linen blazer and taupe slip skirt posing on the beach

Founded by a petite woman in Queensland, Australia, Petite Femme was born out of a desire for an elevated wardrobe tailored to petite proportions. With uncompromising values and a discerning eye for detail, she set out to create a petite womenswear label that is synonymous with effortless elegance and sustainable luxury. Discover the inspiration behind our first collection.

The Concept

Petite Femme is classic yet effortless, a blend of French elegance and Australian ease. Inspired by modern femininity, the juxtaposition of softness and strength is explored through tonal palettes, lustrous textures and tailored silhouettes. 

Woman wearing white silk camisole and taupe slip skirt posing on a rock by the beach

Designed with the working woman in mind, Chapter One is a thoughtful curation of elevated essentials that transition seamlessly from day to night.

Model wearing white linen blazer and pant posing on the beach

Deriving wisdom from simplicity, Petite Femme redefines luxury as a conscious choice that values craftsmanship, longevity and quality above all. Every garment is responsibly crafted in limited quantities from the finest natural fibres. 

Model wearing white linen blazer and taupe slip skirt posing on a rock by the beach

The Muse

The quintessential Petite Femme possesses a quiet confidence and a feminine allure. She is sincere, intuitive, sensitive and bold. Comfortable in her own skin, she has cultivated a signature style grounded in timelessness and versatility.

Model wearing brown slip dress posing on a rock by the beach
Model wearing taupe linen blazer posing by the beach
Model wearing white linen blazer and taupe slip skirt posing on a rock by the beach
LOCATION Coolangatta, Queensland.
PHOTOGRAPHY Bec Blooms.
MODEL Michelle Wajs