About Us

Petite Femme is an Australian slow fashion label devoted to women under 5’5” (165cm). We focus on perfecting elevated essentials for the petite woman while being mindful of people and the planet. 

Petite Femme was born from a desire for an elevated wardrobe that flatters women shorter than 5'5". Discontent with ill-fitting clothes, limited options and the lack of accountability in the fashion industry, our founder set out to create a modern petite wardrobe that is synonymous with effortless elegance and sustainable luxury.

Our defining ethos emerged from the collective feedback of over 500 petite women. Informed by their unique needs, our garments are expertly tailored to fit petite proportions, with narrower shoulders, higher waists and shorter hems. 

Designed with the modern woman in mind, each collection is a capsule edit of versatile staples that form the foundations of a contemporary wardrobe. Inspired by the timeless beauty of nature, we select the highest quality natural and semi-natural fibres to create enduring styles that transcend the seasons. 

Founded on a deep reverence for our ecosystems and communities, we take a purpose-driven approach to the business of fashion, focussing on craftsmanship, transparency and integrity above all. Read more about our sustainability journey. 

As part of our commitment to conscious consumerism, we've partnered with innovative platforms and organisations that enable you to reduce your carbon footprint and give back to the global community. Learn more about our partnerships.

A Note from the Founder

At 5'2" (157cm), I have always struggled to find clothes that would fit me off the rack. While transitioning between careers, I found myself on a fruitless search for an elevated and well-fitting suit to wear to job interviews. When I dug a little deeper, I learned that petite women actually represent the majority, not the exception. What I also discovered was an industry fuelled by a throwaway culture, and established on the exploitation of people and natural resources.

With uncompromising values, I set out to create the refined and sustainable wardrobe that we truly deserve. My priority is always to serve the unique needs of petite women, placing them at the centre of everything we do as a brand. My aim is to nurture long-term satisfaction, and encourage a mindset of buying less and choosing well. In doing so, I hope to repair and transform our relationship with our clothes.

Despite the logistical challenges of the pandemic, we remained committed to our vision, and spent two years perfecting our first collection of modern essentials. Throughout this journey, we've cultivated an inspiring global community of petite women who share our appreciation for ethically made clothes. Together, we're writing a brand new chapter for petite fashion.

Thank you for joining me.

Annie x