Petite Femme is an Australian slow fashion label devoted to women under 5’5” (165cm). We focus on perfecting elevated essentials for the modern petite woman while being respectful of people and the planet.
Petite Femme was born from a need for a refined wardrobe that flatters women of shorter stature. Discontent with ill-fitting clothes, limited options and the lack of accountability in the fashion industry, our founder set out to create a modern petite wardrobe that is synonymous with effortless elegance and sustainable luxury.
Our defining brand ethos emerged from the collective feedback of over 500 petite women. Informed by their unique needs, our garments are expertly tailored to fit petite proportions, with narrower shoulders, higher waists and shorter hems. By placing the petite woman at the centre of everything we do, we're challenging longstanding industry norms and writing a brand new chapter for inclusive sizing.
Designed with the modern woman in mind, each collection is a considered edit of versatile pieces that form the cornerstones of a contemporary wardrobe. Every capsule tells a story of modern femininity through classic silhouettes and tonal palettes. Inspired by the beauty and sophistication of nature’s design, we select the finest quality natural fibres to produce enduring styles that transcend the seasons.
Founded on a deep reverence for our ecosystems and communities, we take a conscious and purpose-driven approach to the business of fashion with the aim of restoring the health of our planet. At Petite Femme, being a sustainable brand means listening intently, cultivating awareness and re-orienting our priorities towards healing our relationships with ourselves, each other, and the Earth. Discover our sustainability journey.
Petite Femme is a female-founded business, inspired by community and led by compassion. At the heart of our brand is a vision to enable every woman to thrive on her own terms. As part of our commitment to giving back, we’ve partnered with i=Change to donate a portion of our sales to community projects that support, educate and empower women and girls worldwide.