Thank you for choosing to be part of our community at Petite Femme Pty Ltd ("Company", "we", "us" or "our"). We are committed to protecting your personal information and your right to privacy. 

Petite Femme does not disclose any personally identifying information to third parties without your consent. We only ask for personal information when we truly need it to provide a service to you. We collect it by fair and lawful means, with your knowledge and consent. 

This Privacy Policy describes how your personal information is collected, used, and shared when you visit our website ("Site") at, or engage with our services ("Services"), including any sales, marketing or events.

Collecting your personal information

When you visit, use or navigate the Site, we automatically collect certain information about your device ("Device Information") using cookies, log files, web beacons, tags or pixels. The data collected includes information about your IP address, web browser, operating system, language preferences, country, and some of the cookies that are installed on your device. Device Information is shared with our processor Shopify for the purpose of loading the Site accurately for you, and to maintain and optimise the operation of our Site.  

We collect personal information that you voluntarily provide to us when you contact us for information about our products and Services ("Customer Information"), or when you make a purchase on our Site ("Order Information").

When you register on our Site, subscribe to our mailing list, contact us via form submission, place an order or attempt to place an order through the Site, we collect information from you which may include the following:

Personally identifying information provided by you: We collect your name, email address, billing address, shipping address, payment information, phone number, contact preferences, usernames, passwords, and other similar information. 

Payment data: We may collect data necessary to process your payment if you make a purchase, such as your payment instrument number (such as credit card number). All payment data is stored by third-party payment processors including PayPal, Stripe and Shopify Payments. You may find their privacy notices linked below: 

When we refer to "Personal Information" in this Policy, we are collectively referring to Device Information, Order Information and Customer Information.

Using your personal information

We use your Personal information to provide the best service to you, which includes:

  • Fulfilling, managing and shipping your orders, including processing your payments, returns and exchanges through the Site.
  • Respond to enquiries and solving any potential issues you may have with the use of our Products and Services.
  • To request feedback or reviews of our Products or Services.
  • Facilitating account creation or logon process, if you choose to create an account on the Site.
  • To personalise your experience and provide you with content or product offerings based on your preferences.
  • To improve our website and and your user experience.
  • To keep you updated on new products and offers, through email marketing and other promotional communications.
  • To administer a prize draw, competition or other site feature.
  • To screen purchases for potential risk of fraud.
  • To enforce our terms, conditions and policies, and to comply with legal and regulatory requirements.

    Sharing your personal information

    We share your Personal Information with third parties to help us provide our services and fulfil our contracts with you, as described above.

    • We use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here:
    • We also use Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your Personal Information here: You can also opt-out of Google Analytics here:
    • We may also share your Personal Information when required below. For example, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

    Petite Femme does not sell or trade your Personal Information.

    Behavioural advertising

    As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you.

    You can opt out of targeted advertising by using the links below:

    • Facebook:
    • Google:

    Your rights

    Pursuant to the General Data Protection Regulation (“GDPR”), if you are a resident of the European Economic Area (“EEA”), we process your personal information under the following lawful bases:

    • Your consent;
    • The performance of the contract between you and the Site;
    • Compliance with our legal obligations;
    • To protect your vital interests;
    • To perform a task carried out in the public interest;
    • For our legitimate interests, which do not override your fundamental rights and freedoms.

    Your Personal Information will be transferred outside of Europe for storage and further processing, including to Canada and the United States. For more information on how data transfers comply with the GDPR, see Shopify’s GDPR Whitepaper:

    If you are a resident of the EEA, you have the right to access the Personal Information we hold about you, to port it to a new service, and to ask that your Personal Information be corrected, updated, or erased. If you would like to exercise these rights, please contact us through the contact information below

    If you are a resident of the EEA, you have the right to object to processing based solely on automated decision-making (which includes profiling), when that decision-making has a legal effect on you or otherwise significantly affects you.

    We engage in fully automated decision-making that has a legal or otherwise significant effect using customer data.

    Our processor Shopify uses limited automated decision-making to prevent fraud that does not have a legal or otherwise significant effect on you.

    Services that include elements of automated decision-making include:

    • Temporary denylist of IP addresses associated with repeated failed transactions. This denylist persists for a small number of hours.
    • Temporary denylist of credit cards associated with denylisted IP addresses. This denylist persists for a small number of days.


    Cookies are small data files that a site transfers to your computer or device through your browser when you visit a website. Cookies enable the site to recognise your browser and capture certain information.

    We use a number of different cookies, including functional, performance, advertising, and social media or content cookies. Cookies make your browsing experience better by allowing the website to remember your actions and preferences (such as login and region selection). This means you don’t have to re-enter this information each time you return to the site or browse from one page to another. Cookies also provide information on how people use the website, for instance whether it’s their first time visiting or if they are a frequent visitor.

    The length of time that a cookie remains on your computer or mobile device depends on whether it is a “persistent” or “session” cookie. Session cookies last until you stop browsing and persistent cookies last until they expire or are deleted. Most of the cookies we use are persistent and will expire between 30 minutes and two years from the date they are downloaded to your device.

    You can control and manage cookies in various ways. Please keep in mind that removing or blocking cookies can negatively impact your user experience and parts of our website may no longer be fully accessible.

    Most browsers automatically accept cookies, but you can choose whether or not to accept cookies through your browser controls, often found in your browser’s “Tools” or “Preferences” menu. For more information on how to modify your browser settings or how to block, manage or filter cookies can be found in your browser’s help file or through such sites as

    Additionally, please note that blocking cookies may not completely prevent how we share information with third parties such as our advertising partners. To exercise your rights or opt-out of certain uses of your information by these parties, please follow the instructions in the “Behavioural Advertising” section above.

      Data retention

      When you register an account or place an order on our Site, we will retain your Personal Information for our records unless and until you ask us to erase this information. 

      If at any time you would like to stop receiving email communications from us, you can unsubscribe at any time by contacting us.

      Do not track

      Shopify does not alter their data collection and usage practices in response to the “Do Not Track” (DNT) signals that may be sent from some web browsers. For more information, see Shopify's Privacy Policy at


      We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.

      Contact us

      If you have any questions about our Privacy Policy, please contact us using the information below:

      PO Box 7157, Toowomba South, QLD 4350, AUSTRALIA